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經典款式Marketing Channels 網友評鑑5顆星
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內容簡介
For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems.
Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.
New To This Edition：
1.Updated current, worldwide research and practice. Vast and varied literature topics are updated, bringing in findings, practice, and viewpoints from multiple disciplines (marketing, strategy, economics, sociology, law, political science).
2.Updated global examples covering a wealth of different products and services, sold to businesses and consumers, selected from the worldwide business press, research, and consulting.
3.Updated international examples.
4.Restructured modular organization. Each chapter is self-contained and designed to stand on its own thus giving instructors greater flexibility. Chapters are organized in a modular format, may be read in any order, and re-organized to suit.
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